12/7/2023 0 Comments Aviasales france![]() ![]() Just compare figures of a post with a hot offer and a poll post-the latter has almost a triple reach, let alone a number of reactions to the post (likes, comments, and even shares)!* To stimulate activeness in accounts, they ask simple questions or ask travelers to share advice (such posts are published once or twice a day).According to Aviasales, it increased foreign destination sales by 43%. For instance, when a US dollar rate and, consequently, air tickets prices grew, the company encouraged subscribers in social media to purchase tickets at old prices. Travel news directly affecting Russian tourists.Travel tips, for example, how to get a USA visa within 1.5 months.Main topic on Aviasales accounts look like this: Why does it matter? A large part of posts are published with links to the blog, and it is mostly them that stimulate quantity of travelers’ reactions.Īccount managers actively communicate with users and, while doing so, can tell jokes quite often, which again encourages activeness on their accounts. However, Aviasales and Skyscanner present not only different information, but in a different manner, too.Īviasales blog is characterized by quite interesting, catchy headings like ‘How to Gain Weight in 5 Days: A Yerevan Travel Guide’ or ‘Las Vegas: How Not to Waste Bags of Money and Beat the Casino’. Main Content Theme in All Channels is Traveling As this company is international and has several accounts for different regions, the number of subscribers is summarized, so not all these subscribers follow portal updates in the Russian market. *Some may be surprised by the number of Skyscanner subscribers on Facebook. Below is the number of subscribers of both search engines by contrast (as of March 1, 2019). Skyscanner is a leading global travel search site, a place where people are inspired to plan and book direct from millions of travel options at the best prices.īoth aggregators in Russia are presented in four social media: VK, Facebook, Instagram, and Twitter. They search air tickets in 728 air companies, 200 air ticket offices, and 5 booking systems (GDS), using the latest technologies. Today, is the first and the biggest metasearch site for cheap air tickets in the Russian Internet (as said on ). How do we build effective communication with Russian tourists in social media? Let’s study the issue through the example of social media accounts of the biggest air ticket search sites in Russia- Aviasales and Skyscanner. ![]()
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